What you need to know
If you searched for a sober coach or alcohol coach for executives, most of what you'll find is built around addiction treatment, relapse prevention, and sober companionship for people already in a recovery program. Prepared Sobriety is different. It's a private coaching practice for high-earning professionals who are functioning well, successful by every outside measure, and quietly done with alcohol before anything goes wrong. No labels, no program, no clinical framing.
Why does "sober coach" usually mean something clinical?
Search for it and you'll find sober companions, addiction recovery coaches, and relapse-prevention specialists, most of them built around a treatment plan created by a clinician. That's real, necessary work for people in active recovery. It's just not what most high-earning professionals thinking about their drinking actually need. You're not managing a diagnosis. You're making a decision.
What's the difference between this and a sober companion?
A sober companion typically works within a structured treatment plan, often after residential treatment, helping someone navigate early recovery day to day. This is a private, 1:1 coaching relationship built around a five-stage framework, Imagination, Identity Drift, Compounding Friction, Decision Point, Retirement, for someone who's never been through treatment and doesn't need to be. There's no clinical intake, no treatment plan, no diagnosis. Just a conversation with someone who's walked the exact path you're on.
Who is this actually for?
High-earning professionals in sales, tech, finance, and executive roles, generally between 35 and 55, who've been privately weighing their relationship with alcohol for a while. You've tried the rules, only weekends, only wine, only after 5, and none of them held long term. You're not interested in meetings, labels, or a program. You want a private, thoughtful exit strategy from someone who's actually made the decision himself.
What makes this coaching different?
I'm not a counselor and I'm not running a treatment program. I'm a career enterprise sales executive who spent 20 years selling to CxOs, and I retired from alcohol on April 16, 2025, after six years of deliberate mental preparation, not a rock bottom. Four months later my LDL dropped 29 percent. I lost 14 pounds without changing my diet. Within ten months I was off two medications. When we talk, you're talking to me, not an intake coordinator.
How this works for different professionals
Executives: Discretion first. Private calls, no records, no trace, paced around board meetings and travel, not a fixed program calendar. The same judgment that got you to the top of your field is exactly what this protects.
Sales professionals: Built around the specific culture of client dinners, vendor happy hours, and the identity of being "always on" in the room, without confusing that with what actually makes the top producers good at their jobs.
Founders: Coaching that accounts for the fact your identity and your company are fused, and that alcohol is often woven into the founder story itself.
Athletes: Framed around performance. The same thinking elite athletes already use when they cut something small to squeeze out the last bit of edge on recovery, sleep, or reaction time.
Frequently asked questions
Is this the same as a sober companion or recovery coach?
No. Sober companions and recovery coaches typically work within a clinical treatment plan for people in active recovery. This is a private coaching relationship for high-functioning professionals making a deliberate decision, not managing a diagnosis.
Do I need to identify as an alcoholic to work with you?
No. Most people I work with never would, and many aren't. This isn't built around labels or a 12-step framework. It's built around a decision.
Is this confidential?
Completely. Calls are private, one-on-one, with me directly. No intake team, no records, no coordinator.
What if I've never told anyone I'm even thinking about this?
That's the most common starting point. Most people I talk to haven't told a spouse, a friend, or anyone else. The first call is just a private, no-pressure conversation about where you are.
How is this different from AA or a formal recovery program?
AA and structured recovery programs are built for ongoing group support, often for people who've had a more severe relationship with alcohol. This is 1:1, discreet, and built around a defined five-stage framework with a clear endpoint, not an ongoing meeting structure.