The people whowatched it work.
Out of respect for client confidentiality, we never publish client testimonials. These are firsthand accounts from the colleagues, friends, and family who watched Colin live the framework after he retired from alcohol on April 16, 2025, and noticed the change before he said a word about it.
“Colin and I go back a ways. We're neighbors, close friends, and we even co-founded our local Cloud Security Alliance chapter together. Working alongside him in tech, I actually noticed the change before he ever said anything. He was just sharper on strategy calls and bringing a different level of energy to everything we were doing.
When he told me he'd quit (retired from) drinking, it was what I thought. I remember telling him back then that people in our network were definitely noticing the change, and that's really what Prepared Sobriety comes down to. He doesn't pitch it like standard recovery, which it's not. He approaches it like a high-performance career decision. If you're in tech or strategic sales or any profession wondering whether drinking is holding you back, this is hands-down the best approach out there.”

Tony Johannsen
Client Advisor
“It was only afterward that I realized just how much sharper Colin is now. The clarity, the patience, the speed with which he tackles complex problems is all just a different league. We met in business school seven years ago and I've watched him operate at a high level the entire time. But this version is something else. Prepared Sobriety is built for high-performing professionals who already know what excellence looks like and want to know what else they're capable of.”

Doug Croft
COO
“Colin and I have known each other since high school, which at this point feels like a lifetime. We've lived in the same city, we've converged on careers in that time, and we've gone through many life events together. Most of the time we've spent together seemed to revolve around, or at least always include, alcohol. Colin's wedding, alcohol. My wedding, alcohol. Football games with beers, work trips with cocktails, and dinners with a glass of wine or two. When Colin suggested he was going to quit drinking, I was a bit skeptical. I wasn't skeptical about his ability to execute, but was curious to see if it would stick. In hindsight I should have trusted his process more, because I've seen at least one monumental shift in Colin's abilities and performance, and that was the maturity spike I witnessed when he became a father. Now, I'm seeing another massive improvement in Colin since he quit drinking in 2025. Productivity gains, drive, voracious appetite for success, willingness to lend an ear, attentiveness to his family and friends to name a few. The list could go on and on. I would highly recommend giving Colin a call if you're considering, as I am, the move towards eliminating alcohol from your life and the ways in which you would benefit, as Colin clearly did.”

Jason Clark
Staff Solutions Engineer, Strategic Accounts
“I met Colin in our MBA cohort at Boise State, years before any of this. I actually remembered him running a session for our cohort on sales, and when I needed someone to help me sell what I do, not just talk about it, he was the first person I called. He ended up advising me on my entire go-to-market strategy, tech stack included.
I noticed something else, which was pretty cool to see. Colin had walked away, or what he calls "retired" from alcohol before we started working together. He told me how much sharper he is, clearer, no more fogginess, and it reflected in how helpful he was when advising me on my business goals. I don't have a drinking problem. Never did. But it made me think differently about what clarity and presence like that is actually worth, in business and in life.
That's what I'd tell anyone looking to work with Colin. You don't need to be struggling with alcohol for this to change how you approach your personal and professional life.
If any part of you is wondering whether you'd be better without alcohol, even a little better, Colin is the person to talk to.”

Orquidea Erickson
Consultant & Mental Health Professional
“Colin wasn't the kind of guy you'd think had a problem with alcohol. He didn't. He had a great career, a lovely family. That's why his story really resonated with me. He didn't wait until there was a crisis, if you will. He just decided he was ready for something better. Watching him step away from alcohol on his own terms, long before anything ever went wrong, proved you can make this kind of decision from a position of strength, not desperation.”

Michael Hossack
Wealth Management Lending, retired
“As his hairdresser and a close friend, I had a front-row seat to Colin's journey. When he retired from alcohol, the change was night and day. More present, more engaging, and just fully locked in. What I love about Prepared Sobriety is how practical and empowering it is. It treats what he calls "retiring from alcohol" as a competitive advantage, not a loss. I couldn't be a bigger supporter of Colin or this movement.”

Tod Alan
Salon Owner
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This isn't recovery. It's retirement. On your terms.